Test Bank for Business Research Methods 9th Edition by Zikmund
Download Test Bank for Business Research Methods 9th Edition by Zikmund
Instant download Test Bank for Business Research Methods 9th Edition by Zikmund
CLick link bellow to view sample:https://getbooksolutions.com/wp-content/uploads/2017/07/Test-Bank-for-Business-Research-Methods-9th-Edition-by-Zikmund-.pdf
Test Bank for Business Research Methods 9th Edition by Zikmund
This best-selling text continues in its ninth edition to provide the
most current and comprehensive coverage of business research. Its
student-friendly design contains numerous examples illustrating
real-world research in management, marketing, finance, accounting, and
other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text
for undergraduate and first year MBA courses in marketing, management,
or quantitative studies.Table of Contents
PART I: INTRODUCTION.1. The Role of Business Research.
2. Information Systems and Knowledge Management.
3. Theory Building.
4. The Business Research Process: An Overview.
5. The Human Side of Business: Organizational and Ethical Issues.
PART II: BEGINNING STAGES OF THE RESEARCH PROCESS.
6. Problem Definition: The Foundation of Business Research.
7. Qualitative Research Tools.
8. Secondary Data Research in a Digital Age.
PART III: RESEARCH METHODS FOR COLLECTING PRIMARY DATA.
9. Survey Research: An Overview.
10. Survey Research: Communicating with the Respondents.
11. Observation Methods.
12. Experimental Research.
PART IV: MEASUREMENT CONCEPTS.
13. Measurement and Scaling Concepts.
14. Attitude Measurement.
15. Questionnaire Design.
PART V: SAMPLING AND FIELDWORK.
16. Sampling Designs. and Procedures.
17. Determination of Sample Size: A Review of Statistical Theory.
18. Fieldwork.
PART VI: DATA ANALYSIS AND PRESENTATION.
19. Editing and Coding: Transforming Raw Data into Information.
20. Basic Data Analysis: Descriptive Statistics.
21. Univariate Statistical Analysis.
22. Bivariate Statistical Analysis: Differences Between Two Variables.
23. Bivariate Statistical Analysis: Measures of Association.
24. Multivariate Statistical Analysis.
25. Communicating the Research Results: Research Report, Oral Presentation, and Follow-Up.
Origin Book information:
- Language: English
- ISBN-10: 1111826927
- ISBN-13: 978-1111826925
- ISBN-13: 9781111826925
Link full download:https://getbooksolutions.com/download/test-bank-for-business-research-methods-9th-edition-by-zikmund/
More Topic:
You will be guided to the product download page immediately once you complete the payment.
Need other solution manual / test bank ?
Go to getbooksolutions.com and type solution manual or test bank name you want in search box.
Also, you can read How to Instant download files after payment .
Go to getbooksolutions.com and type solution manual or test bank name you want in search box.
Also, you can read How to Instant download files after payment .
If you have any questions, or would like a receive a sample chapter before your purchase, please contact us via email : support@getbooksolutions.com
Relate keywords
business research methods 9th editionbusiness research methods 9th edition ebook
business research methods 9th edition pdf
business research methods 9th edition pdf download
business research methods 9th edition test bank
business research methods 9th edition zikmund
Comments
Post a Comment