Test Bank for Business Research Methods 12th Edition by Cooper

Download Test Bank for Business Research Methods 12th Edition by Cooper

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Test Bank for Business Research Methods 12th Edition by Cooper
Test Bank for Business Research Methods 12th Edition by Cooper
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Table of Contents

Part I Introduction to Business Research
Chapter 1: Research in Business
Chapter 2: Ethics in Business Research
Chapter 3: Thinking Like a Researcher
Chapter 4: The Research Process: An Overview
Chapter 5: Clarifying the Research Question through Secondary Data and Exploration
Part II The Design of Business Research
Chapter 6: Research Design: An Overview
Chapter 7: Qualitative Research
Chapter 8: Observation Studies
Chapter 9: Experiments
Chapter 10: Surveys
Part III The Sources and Collection of Data
Chapter 11: Measurement
Chapter 12: Measurement Scales
Chapter 13: Questionnaires and Instruments
Appendix 13A: Crafting Effective Measurement Questions
Chapter 14: Sampling
Appendix 14A: Determining Sample Size
Part IV Analysis and Presentation of Data
Chapter 15: Data Preparation and Description
Appendix 15A: Describing Data Statistically
Chapter 16: Exploring, Displaying, and Examining Data
Chapter 17: Hypothesis Testing
Chapter 18:Measures of Association
Chapter 19: Presenting Insights and Findings: Written Reports
Chapter 20: Presenting Insights and Findings: Oral Presentations

Origin Book information:

  • Language: English
  • ISBN-10: 0073521507
  • ISBN-13: 978-0073521503
  • ISBN-13: 9780073521503
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