Test Bank for Marketing Management Knowledge and Skills 10th Edition by Peter

Test Bank for Marketing Management Knowledge and Skills 10th Edition by J. Paul Peter and James H. Donnelly Jr.

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Test Bank for Marketing Management Knowledge and Skills 10th Edition by Peter

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

Table of Contents

SECTION 1—ESSENTIALS OF MARKETING MANAGEMENTPART
PART A: INTRODUCTION
Chapter 1 Strategic Planning and the Marketing Management Process
PART B: MARKETING INFORMATION, RESEARCH, AND UNDERSTANDING THE TARGET MARKET
Chapter 2 Marketing Research: Process and Systems for Decision Making
Chapter 3 Consumer Behavior
Chapter 4 Business, Government, and Institutional Buying
Chapter 5 Market SegmentationPART
PART C: THE MARKETING MIX
Chapter 6 Product and Brand Strategy
Chapter 7 New Product Planning and Development
Chapter 8 Integrated Marketing Communications
Chapter 9 Personal Selling, Relationship Building, and Sales Management
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
PART D: MARKETING IN SPECIAL FIELDS
Chapter 12 The Marketing of Services
Chapter 13 Global Marketing
SECTION 2—ANALYZING MARKETING PROBLEMS AND CASESSECTION
SECTION 3—FINANCIAL ANALYSIS FOR MARKETING DECISIONSSECTION
SECTION 4—INTERNET EXERCISES AND SOURCES OF MARKETING INFORMATION
Part
A – Internet Exercises Part
B – Internet Sources of Marketing Information
SECTION 5—MARKETING MANAGEMENT CASES
Case Group A Market Opportunity Analysis
Case Group B Product Strategy
Case Group C Promotion Strategy
Case Group D Distribution Strategy
Case Group E Pricing Strategy
Case Group F Social and Ethical Issues in Marketing Management
SECTION 6—STRATEGIC MARKETING CASES
SECTION 7—DEVELOPING MARKETING PLANS

Origin Book information

• Language: English
• ISBN-10: 0073530050
• ISBN-13: 978-0073530055
• ISBN-13: 9780073530055

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