Test Bank for MKTG 9th Edition by Lamb

Test Bank for MKTG 9th Edition by Charles W. Lamb, Joe F. Hair and Carl McDaniel.

Instant download Test Bank for MKTG 9th Edition by Charles W. Lamb, Joe F. Hair and Carl McDaniel.

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Test Bank for MKTG 9th Edition by Lamb
Test Bank for MKTG 9th Edition by Lamb

Product Description

Created by the continuous feedback of a “student-tested, faculty-approved” process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.

Table of Contents

1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels.
15. Retailing.
16. Marketing Communications.
17. Advertising, Public Relations, and Sales Promotion.
18. Personal Selling and Sales Management.
19. Social Media and Marketing.
20. Pricing Concepts.
21. Setting the Right Price.

Origin Book information

  • Language: English
  • ISBN-10: 1285860160
  • ISBN-13: 978-1285860169
  • ISBN-13: 9781285860169
More Topic:
Test Bank for Marketing An Introduction 12th Edition by Gary Armstrong
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