Test Bank for Contemporary Marketing Update 2015 16th Edition by Boone

Test Bank for Contemporary Marketing Update 2015 16th Edition by Louis E. Boone and David L. Kurtz.

Instant download Test Bank for Contemporary Marketing Update 2015 16th Edition by Louis E. Boone and David L. Kurtz.

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Test Bank for Contemporary Marketing Update 2015 16th Edition by Boone
Test Bank for Contemporary Marketing Update 2015 16th Edition by Boone

Product Description

CONTEMPORARY MARKETING, Update 2015 , includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Table of Contents

Part I: DESIGNING CUSTOMER ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. Social Media: Living in the Connected World.
5. E-Business: Managing the Customer Experience.
Part II: UNDERSTANDING BUYERS AND MARKETS.
6. Consumer Behavior.
7. Business-to-Business (B2B) Marketing.
8. Global Marketing.
Part III: TARGET MARKET SOLUTIONS.
9. Market Segmentation, Targeting, and Positioning.
10. Marketing Research and Sales Forecasting.
11. Relationship Marketing and Customer Relationship Management (CRM).
Part IV: PRODUCT DECISIONS.
12. Product and Service Strategies.
13. Developing and Managing Brand and Product Categories.
Part V: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply Chain Management.
15. Retailers, Wholesalers, and Direct Marketers.
Part VI: PROMOTIONAL DECISIONS.
16. Integrated Marketing Communications, Advertising, and Public Relations.
17. Personal Selling and Sales Promotion.
Part VII: PRICING DECISIONS.
18. Pricing Concepts.
19. Pricing Strategies

Origin Book information

  • Language: English
  • ISBN-10: 1305081846
  • ISBN-10: 1285187628
  • ISBN-13: 978-1285561219
  • ISBN-13: 9781285561219
  • ISBN-13: 978-1285187624
  • ISBN-13: 9781285187624
More Topic:
Test Bank for Microeconomics 11th Edition by Stephen L Slavin
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