Test Bank for E Commerce 2015 11th Edition by Laudon

Test Bank for E Commerce 2015 11th Edition by Kenneth C. Laudon , Carol Guercio Traver

Instant download E Commerce 2015 11th Edition by Kenneth C. Laudon , Carol Guercio Traver Test Bank

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Product Description

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce.
Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Test Bank for E Commerce 2015 11th Edition by Laudon
Test Bank for E Commerce 2015 11th Edition by Laudon

Table of Contents

1.The Revolution Is Just Beginning
2.E-commerce Business Models and Concepts
3.E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4.Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5.E-commerce Security and Payment Systems
6.E-commerce Marketing and Advertising Concepts
7.Social, Mobile, and Local Marketing
8.Ethical, Social, and Political Issues in E-commerce
9.Online Retailing and Services
10.Online Content and Media
11.Social Networks, Auctions, and Portals
12.B2B E-commerce: Supply Chain Management and Collaborative Commerce

Product Details

  • Language: English
  • ISBN-10: 0133507165
  • ISBN-13: 978-0133507164           9780133507164
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